Bright Futures

Engaging Youth in Career Exploration

Building a pipeline of talent in the North Bay – and across California – involves demonstrating the variety of career opportunities available to our youth while they are still in middle or high school. Getting young people interested in the world of work is much easier once they understand how their talents and interests fit into the skills, abilities, and activities of specific jobs.

Bright Futures is a statewide initiative sponsored by Workforce Alliance of the North Bay that is designed to intrigue, inform and inspire young people to achieve their fullest potential. We know that:

  • Youth who participated in 5 or more career exposure opportunities experienced 15% higher wages by their mid-20s.
  • Youth who participated in 2 or more career exposure opportunities were up to 20% less likely to disengage from education, employment or training.
  • 95% of the youth would like more employers/businesses to be involved in providing career guidance and advice.


The Bright Futures program provides youth with a variety of resources to explore potential career paths including our Mobile Career Center (Coming Soon!)

Get involved! Become a Career Ambassadors

Meet talented students who are interested in learning about your business and its various career paths and jobs by volunteering an hour to visit a local school and share your career experience. You can make an impact in only an hour! Visit our VolunteerMatch site to set up a profile and register to be matched with a school that is seeking exposure for its students in your career area.

Sign Up to Volunteer

Opportunities for Educational Providers

Would you like to be matched with a working professional who can answer your students’ questions about specific jobs and careers? Tap into this pool of professionals from a broad range of industries and occupations, and find a volunteer that can address your class or student group. Contact Angela Cooper.






Workforce Alliance of the North Bay’s network of career centers, employment and training initiatives, and programs result in a regional talent pool that drives economic growth for businesses and social mobility for workers and career seekers in the North Bay.